crazy rich asians
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
What Does Crazy Rich Asians’ Lackluster Box Office Returns in China Mean for Luxury Brands?
The hope that Crazy Rich Asians would spur the massive conspicuous consumption in China that its characters engage in proved unfounded. Read More
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More
Asian American Fashion Circle Endorses Crazy Rich Asians, Fueling Public Interest
Crazy Rich Asians based on Kevin Kwan's namesake best-selling novel is perhaps one of the most highly-anticipated Hollywood fashion movies this summer. Read More
‘China Rich Girlfriend’ Author Kevin Kwan Sheds Light on Lives of China’s Ultra-Wealthy
In an interview with Jing Daily, the best-selling author discusses his sequel to 'Crazy Rich Asians' that spotlights the lavish lifestyles of mainland China's .001 percent. Read More
‘Crazy Rich Asians’ Author Kevin Kwan Offers Glimpse Into Singapore’s High Society
The best-selling author talks to Jing Daily about his movie deal and the habits of Asia's upper crust. Read More
Jing Daily’s China Luxury Brief: August 8, 2013
BMW's stellar July sales, Tesla's upcoming Beijing opening, Prada's China-led Asia growth, and Burberry's new Asia-Pacific CEO are among today's top stories. Read More
