crackdown
Gucci Could Be Kering’s Greatest Strength and Liability in China
Although Gucci has seemingly cracked the code for keeping consumers engaged in China, complications could be on the horizon due to too much success. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Luxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read More
What Global Luxury Brands Can Learn From Chinese Tea Chains
With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022
A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year. Read More
How Hard Could China’s Tech Crackdown Hit Luxury in 2022?
Although luxury brands have so far been largely spared from recent crackdowns in China, the environment could become much more complex in 2022. Read More
China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
