Covid-19

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More

Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More

In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More

Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More

Chinese netizens took to social media to express their disappointment over cancelled fashion weeks. Read More

London has built a reputation as the home for emerging designers. Jing Daily looks at how the fashion city’s young cohort can survive during COVID-19. Read More

As China recovers from COVID-19, cities and e-commerce platforms are giving away digital vouchers to up spending, but will they have a long-term effect? Read More

Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More