Covid-19 crisis

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

In a recent brief, Bain & Company breaks down six consumption trends, and how the luxury business could be more resilient in a post-COVID-19 era. Read More

Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More

“Revenge spending” is a phenomenon that luxury brands are hoping to benefit from in China, but what should they really expect from post-COVID-19 consumers? Read More

Shanghai Fashion Week’s digital makeover provides a welcome outlet for designers to connect with China’s massive online customer base. Read More

As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More

As part of our response to the COVID-19 crisis, the next installment of our community profiles highlights fashion stylist and editor Leaf Greener. Read More

Responding to COVID-19, McKinsey & Company reflects on their perspective as of March 9, 2020 on what brands should focus next. Read More

A native Chinese, Gabby Hirata tells Jing Daily how she turned her fear and worries over COVID-19 to China outreach events at DVF. Read More

After a month-long lockdown, department stores and supermarkets in China's first-tier and new first-tier cities are going back into operation. Read More