counterfeit
LVMH, Prada, and Richemont Build a Blockchain
LVMH, the Prada Group, and Richemont have joined forces to put a stop to China’s Daigou’s and counterfeit luxury goods. Meet the Aura Blockchain Consortium. Read More
Why Chinese Consumers Buy Fake Luxury
Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Read More
Is Pinduoduo Ready To Compete With China’s Biggest Players?
Over the Chinese New Year holiday, Pinduoduo hit a milestone: Its daily active users surpassed Taobao’s for the first time in its six-year history. Read More
The Bane of Burberry
Burberry’s preliminary injunction in an ongoing case on trademark infringement in China is good news for luxury brands operating in the country. Read More
Brands Must Deal with Counterfeits on Social Commerce—Here’s How
The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More
Is Burberry’s Simple New Logo Catnip to Copycats?
Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit. Read More
Is Alibaba Winning the Battle Against Counterfeit Luxury Goods?
A new report by L2 shows that the number of search results on Taobao for luxury brand terms has dropped dramatically in the past year. Read More
5 Secrets of a Knockoff Shanzhai Fashion Designer
While shanzhai designers in China were first thought of as counterfeiters, the “copy and paste” industry is evolving in ways that brands should observe. Read More
Fate of Shanghai’s Most Notorious ‘Fake Market’ Shows Changing Approach to Counterfeits
Known for its plethora of counterfeit goods, crackdowns at a market in Shanghai dubbed "Taobao City" are a sign of the government's efforts to step up enforcement against fakes. Read More
Alibaba Launches Counterfeit-Fighting Platform in Wake of Controversies
In efforts to turn around doubts of its ability to fight fakes, e-commerce giant Alibaba launches a new “Intellectual Property Joint-Force System.” Read More
