counterfeit china
What China’s Gen Z Really Thinks of the Fake Luxury Market
Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More
Brands Must Deal with Counterfeits on Social Commerce—Here’s How
The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More
Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
Moncler CEO Remo Ruffini on Developing A WeChat-Driven Strategy in China
Eyeing 2022 Beijing Olympics, Moncler's CEO Remo Ruffini shared with us his holistic view of developing an effective strategy for China. Read More
Alibaba President Michael Evans: Lots of Work To Do on Communicating Our Anti-counterfeit Efforts
Michael Evans, Alibaba President, said that Alibaba should communicate more about the company's anti-counterfeit efforts during the WWD CEO Summit. Read More
Trending in China: Released Photos of Zhang Zetian, Face of E-Commerce Giant JD
From Lu Han's new L'Occitane campaign to released photos of the face of JD.com, here are what Chinese consumers are buzzing about on social media today. Read More
5 Secrets of a Knockoff Shanzhai Fashion Designer
While shanzhai designers in China were first thought of as counterfeiters, the “copy and paste” industry is evolving in ways that brands should observe. Read More
Does Alibaba’s IPO Mean No More Fake Luxury Goods? Probably Not.
Alibaba has been trying to stamp out luxury fakes in order to boost its image for a U.S. IPO, but it's an uphill battle as long as demand remains high. Read More
