cosmetics
10 Valentine’s Day Digital Marketing Campaigns Courting Chinese Shoppers
From Cartier to Moleskine, many luxury brands in China take advantage of Valentine's Day to woo Chinese consumers with discounts, special designs, O2O marketing, and more. Read More
Chinese Shoppers to Make Asia Surpass Europe for Duty-Free Market Share by 2020
Airport improvements and social media engagement are expected to buoy duty-free spending among Chinese travelers. Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
Why Korean Brands Are Gaining a Growing Edge over European Competition in China
From beauty to fashion, Korean brands are edging out Western rivals thanks to China's K-pop obsession and love for travel to South Korea. Read More
WeChat Campaign Spotlight: Clinique Taps Mobile Throwback Favorite to Engage Chinese Consumers
Cosmetics brand Clinique has enhanced its WeChat presence in China with a Snake-style mobile game aimed at competitive fans looking to score free products. Read More
LVMH’s New Sino-French Eco Beauty Brand Cha Ling Taps Into Power of Pu’er Tea
Backed by luxury conglomerate LVMH, new cosmetics brand Cha Ling sources its ingredients from ancient 500-year-old tea trees in Yunnan as it emphasizes forest preservation. Read More
How Sephora and Luxottica Will Benefit From JD.com Partnerships
As the two international retailers launch their shops on the Chinese e-commerce giant, they're set to gain several key advantages in China's online marketplace. Read More
Jumei’s Big Beauty Profits Attract U.S. Venture Capital
The success of cosmetics e-tailer Jumei's beauty flash sales model has prompted it to join several Chinese sites filing U.S. IPOs. Read More
China’s Sketchy ‘Daigou’ Luxury Market Is A Hotbed For Fakes
A recent Chinese article states that many low-tax luxury items ostensibly bought abroad to sell on the mainland may actually be domestic counterfeits. Read More
Hainan’s Duty-Free Shops: Luxury Retail’s Newest ‘Battleground’
Chinese vacationers in search of both sun and shopping have made Hainan's tax-free shopping program a major success. Read More
