COS
Can Fast Fashion Survive the Post-Lockdown Squeeze in China?
Although China has been a lifeline for global fast-fashion chains for more than a decade, they now face a much more challenging market. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Deciphering the Chinese Gen-Z “Normcore” Trend
Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
Label Overload: How Many More Western Brands Can The Chinese Market Sustain?
Abercrombie & Fitch, Jack Wills, and COS are just a few of numerous mid- to high-end Western brands to open stores in Hong Kong last year. But for newcomers, will… Read More
Accessible Luxury Brands Ride China’s Middle-Class Wave
As the battle rages on between high-end and high-street brands in mainland China and Hong Kong, one ongoing trend to watch is the success of so-called "accessible luxury" or "affordable… Read More
H&M’s Collection Of Style (COS) To Enter Mainland China This Fall
Still celebrating the recent grand opening of its first Asian location in Hong Kong, COS (Collection of Style), the more sophisticated sister brand of Swedish retail giant H&M, announced this… Read More-
Higher-End H&M Imprint COS Opens First Asia Location In Hong Kong
This week, COS (aka Collection of Style), the more sophisticated sister brand of Swedish retail giant H&M, unveiled its first Asian location at one of Hong Kong’s main shopping arteries,… Read More
