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New Balance takes Golden Goose to court over trademark ‘dad shoes’
New Balance sues Golden Goose over its “Dad Star” sneaker, in the latest sportswear versus luxury lawsuit. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
LVMH Lawsuit Reveals Sophisticated Counterfeiting Tactics and Offers Brands Guidance
The latest complaint filed by LVMH reveals a sophisticated system of counterfeiting by its foes that requires a somewhat more nimble solution from brands. Read More
How Luxury Brands Can Deal With China’s Infamous ‘Trademark Trolls’
Tesla's debut in the China market has reportedly been delayed by a company holding onto its name, but the automaker can look to other brands that have been in similar… Read More
