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How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
LVMH Lawsuit Reveals Sophisticated Counterfeiting Tactics and Offers Brands Guidance
The latest complaint filed by LVMH reveals a sophisticated system of counterfeiting by its foes that requires a somewhat more nimble solution from brands. Read More
How Luxury Brands Can Deal With China’s Infamous ‘Trademark Trolls’
Tesla's debut in the China market has reportedly been delayed by a company holding onto its name, but the automaker can look to other brands that have been in similar… Read More
