converse

Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More

Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More

If before, wearing luxury goods displayed wealth, then wearing goods with Chinese characters now signifies the wearer’s personality, heritage and culture. Chinese millennials are eager to announce their identities to the world. Read More

Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More

In the ever-evolving marketplace, there’s no perfect formula. But there are smart ways to get your brand to the right consumer. Read More