controversy
Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals
The 79 RMB eyebrow pencil at the center of Li Jiaqi’s latest controversy has become a source of inspiration for local brands. Read More
In a viral upset with 1 billion views, China’s top beauty anchor Li Jiaqi enrages consumers
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
China’s ‘spicy milk style’ slammed by state media as children’s soft porn
Chinese state media outlets are denouncing a trend of dressing children in sexy apparel. As more luxury brands expand into childrenswear, here’s one style to stay clear of. Read More
Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read More
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
Luxury Brands in China Need to Take Public Scrutiny Seriously
The latest fallouts experienced by Balenciaga and Gucci show that luxury brands are now under even more scrutiny from China’s young generation. Read More
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
Today, Every Brand Needs to Know How to Navigate Scandal in China
As China becomes an increasingly powerful player on the world stage, international brands are caught up in controversies with frightening regularity. Read More
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
After Surviving Scandal, JNBY is the Chinese Fashion Group to Watch in 2022
Compared to other Chinese fashion groups, JNBY has taken a more low-key approach that’s slower than fast fashion and lower than high-end. Read More
