controversy
Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read MoreAre Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read MoreLuxury Brands in China Need to Take Public Scrutiny Seriously
The latest fallouts experienced by Balenciaga and Gucci show that luxury brands are now under even more scrutiny from China’s young generation. Read MoreHow Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read MoreToday, Every Brand Needs to Know How to Navigate Scandal in China
As China becomes an increasingly powerful player on the world stage, international brands are caught up in controversies with frightening regularity. Read MoreWrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read MoreAfter Surviving Scandal, JNBY is the Chinese Fashion Group to Watch in 2022
Compared to other Chinese fashion groups, JNBY has taken a more low-key approach that’s slower than fast fashion and lower than high-end. Read MoreChina’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read MoreChinese Idol Lu Han Quits Audemars Piguet Over Taiwan Faux Pas
China’s superstar Lu Han cut ties with Swiss luxury watchmaker Audemars Piguet over insulting remarks made by the brand’s president. Read MoreIs China Finally Done with Dolce & Gabbana?
Dolce & Gabbana’s latest couture show in Venice barely made a whisper on Chinese social media. Has China’s anger at D&G turned into irrelevance? Read More