controversy
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
Chanel, It’s Not Your Apology to Accept
President of fashion at powerhouse Chanel, Bruno Pavlovsky, stands with DJ Michel Gaubert following his apology over racist actions. Read More
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
Luxury’s Go-to DJ Faces Backlash For Racist Post
Fashion’s favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask. Read More
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
Dolce & Gabbana Can’t Get A Break, Nor Do They Deserve One
Following D&G's infamous China campaign, the brand sued Diet Prada for defamation. Now the case has resurfaced, proving audiences haven't forgotten Dolce's blunder. Read More
Givenchy’s New China Ambassadors Have Work to Do
Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
Chinese Lingerie Brand Ubras Comes Undone
The Chinese underwear brand Ubras is currently embroiled in a controversy with stand-up comedian Li Dan over the objectification of women. Read More
‘Problematic’ JD Finance’s Ad Causes Netizen Uproar
A JD Finance ad mocking a low-income loan target is being bashed across China’s internet for not upholding morally upright values. Read More
