controversy
H&M Continues To Fail In China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers? Read More
Will The Billie Eilish Controversy Reach China?
Singer Billie Eilish is under fire for a controversial video, where she appears saying an anti-Asian slur and mocking the Asian accent. Read More
Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read More
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
Chanel, It’s Not Your Apology to Accept
President of fashion at powerhouse Chanel, Bruno Pavlovsky, stands with DJ Michel Gaubert following his apology over racist actions. Read More
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
Luxury’s Go-to DJ Faces Backlash For Racist Post
Fashion’s favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask. Read More
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
Dolce & Gabbana Can’t Get A Break, Nor Do They Deserve One
Following D&G's infamous China campaign, the brand sued Diet Prada for defamation. Now the case has resurfaced, proving audiences haven't forgotten Dolce's blunder. Read More
