content
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Jing Daily x Farfetch – CEO Breakfast Series
An effective content strategy has become increasingly crucial for fashion and luxury e-commerce websites to grow traffic, improve organic search rankings, and ultimately encourage sales. In recent years, big-name players like Farfetch and Net-a-Porter have not only built up their editorial teams but collaborated with a variety of content creators ranging from fashion publishers and influencers (bloggers and ... Read More
