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content marketing

  • Beauty

    Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China

    Wenzhuo Wu  |   Share
    Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
  • Content Commerce

    Branded Content Is the Path to Gen Z in 2021

    Avery Booker  |   Share
    Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
  • Content Commerce

    Luxury’s Conversations on Clubhouse

    Sadie Bargeron  |   Share
    Only a year old, the invite-only audio app Clubhouse has become the most buzzed-about social media platform to appear since TikTok. Read More
  • Tencent Seeks Greater Share Of China Tech Market

    Adina-Laura Achim  |   Share
    Tencent sent a preliminary offer to acquire the search engine operator Sogou for $2.1 billion, which would grow its already-large tech market share. Read More
  • Companies

    How Lingerie Brand NEIWAI Connects with Chinese Women

    Yaling Jiang  |   Share
    By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
  • WeChat is Rumored to Make Subscription Feed More News-Style

    Yiling Pan  |   Share
    WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
  • WeChat’s Transformative Role for Beauty Brands in China

    Yiling Pan  |   Share
    Premium beauty brands in China are embracing the new reality that consumers expect them to use WeChat in a more dynamic and engaging way. Read More
  • Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China

    Homa Zaryouni  |   Share
    As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie shares her thoughts on reaching a Chinese audience through this medium. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/03/2023

Index LevelDaily Change% Change
286.73-$0.68-0.24%
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