content commerce
Taobao Adds New Feature That Includes Product Reviews from Redbook
E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
Going Deeper than the Buzz: Share the Best Lifestyles on RED
RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
