content commerce
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
Taobao Adds New Feature That Includes Product Reviews from Redbook
E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
Going Deeper than the Buzz: Share the Best Lifestyles on RED
RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
