content commerce
Return of the Living Dead… Brands
The coronavirus pandemic has created a once-in-a-century opportunity for brand nostalgia. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Three
Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
What the World Needs to Learn From Chinese Content Commerce: Part One
In this five-part series, Jing Daily looks into the lessons that every brand should learn from the evolution of content commerce in China. Read More
CollaBrands: The Partnerships That Delight Global Gen Z
One of the most significant content-commerce collaborations we saw this week was Amazon Music’s announcement on plans to work with participating musical artists to sell merch via the artist’s pages. Read More
Why Rakuten’s Tencent Tie Up Is a Game Changer for Content Commerce
Greater access to China through content commerce hints at how Rakuten's relationship with Tencent may succeed where a previous partnership with Baidu did not. Read More
Loewe Turns a Content-Commerce Page With “A Show in the News”
While peers have largely rushed into a “new normal,” Loewe has sought to build a more intimate connection with customers via its Fall 2021 collection. Read More
Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China
Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
