content commerce
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
China’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler
If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Read More
What Global Luxury Brands Can Learn From Chinese Tea Chains
With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
Why China’s Short Drama Boom Matters For Luxury
Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
Why Variety Shows Are So Crucial For Douyin
Recent years have seen Douyin evolve far beyond its initial focus on seconds-long videos and venture into long-form films, e-commerce and social shopping. Read More
In China, Luxury Must Bridge Digital and Physical Like Never Before
Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day
This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022
A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year. Read More
