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content commerce

  • Market Analysis

    Are Kuaishou’s Luxury Ambitions a Pipe Dream?

    Avery Booker  |   Share
    While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment.  Read More
  • Market Analysis

    Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

    Avery Booker  |   Share
    The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
  • Market Analysis

    China’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler

    Avery Booker  |   Share
    If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say.  Read More
  • Market Analysis

    What Global Luxury Brands Can Learn From Chinese Tea Chains

    Avery Booker  |   Share
    With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
  • Market Analysis

    Why China’s Short Drama Boom Matters For Luxury

    Avery Booker  |   Share
    Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
  • Content Commerce

    Why Variety Shows Are So Crucial For Douyin

    Zihao Liu  |   Share
    Recent years have seen Douyin evolve far beyond its initial focus on seconds-long videos and venture into long-form films, e-commerce and social shopping. Read More
  • Market Analysis

    In China, Luxury Must Bridge Digital and Physical Like Never Before

    Avery Booker  |   Share
    Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
  • Market Analysis

    Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce

    Avery Booker  |   Share
    While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
  • Content Commerce

    With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day

    Zihao Liu  |   Share
    This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
  • Content Commerce

    Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022

    Avery Booker  |   Share
    A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year.  Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/27/2022

Index LevelDaily Change% Change
232.14+$9.144.1%
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