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content commerce

  • Content Commerce

    Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

    Avery Booker  |   Share
    As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
  • Content Commerce

    Will Global Luxury Brands Forget About Bilibili?

    Avery Booker  |   Share
    The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
  • Content Commerce

    The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?

    Avery Booker  |   Share
    Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
  • Content Commerce

    Could Bilibili’s Variety Show Push Attract Luxury Brands?

    Avery Booker  |   Share
    With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
  • Market Analysis

    Chinese Tech Giants Ride E-Commerce Wave With Shoppable Digital Magazines

    Avery Booker  |   Share
    Three months after the launch of China’s first virtual magazine, Tmall Global recently unveiled its new shoppable online magazine 探物Friday.  Read More
  • Market Analysis

    Are Kuaishou’s Luxury Ambitions a Pipe Dream?

    Avery Booker  |   Share
    While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment.  Read More
  • Market Analysis

    Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

    Avery Booker  |   Share
    The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
  • Market Analysis

    China’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler

    Avery Booker  |   Share
    If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say.  Read More
  • Market Analysis

    What Global Luxury Brands Can Learn From Chinese Tea Chains

    Avery Booker  |   Share
    With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
  • Market Analysis

    Why China’s Short Drama Boom Matters For Luxury

    Avery Booker  |   Share
    Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/24/2023

Index LevelDaily Change% Change
262.68-$1.82-0.69%
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