consumers
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
Don’t Be Caught Wearing The Wrong Color In China
First impressions are everything no matter where you are, but this is particularly true in China, where colors and their hidden meanings can be the difference between success and failure. Read More
