consumerism
Taking Advantage Of China’s $80 Billion Wedding Industry
With weddings now big business in China, brands large and small continue to look to the $80 billion industry for new opportunities. Read More
Brands Struggle To Connect With China’s “Post-90s” Generation
Though China's "post-90s" consumers are the country's future big spenders, brands are finding it difficult to connect with the nebulous new demographic, causing a rethink about long-term marketing strategies. Read More
