consumer
How To Woo Big Spenders? LV, Chanel, And Dior Open VIP Salons At SKP Beijing
At Beijing SKP, Chanel, Dior, and Louis Vuitton have opened dedicated salons for their top VIP spenders. What’s the return on investment? Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Chinese and Indian Consumers Ready for Robots—or Are They?
Asia’s most populous countries are more forward thinking than most about a tech-human future, but there are some caveats. Will it impact China's luxury market? Read More
WeChat Star Becky Li Goes Back to Basics in New Fashion Line
One of China’s top luxury bloggers tells us about her own fashion line, which aims to give her followers the quality wardrobe staples they’ve been craving. Read More
Inside Nanjing Golden Eagle World, “Asia’s Largest Shopping Mall”
Nanjing Golden Eagle World (金鹰世界) has been described as Asia’s largest shopping mall. The seven biggest malls are all in Asia, with four of them in China. Read More
Five Things You Need To Know About Luxury Marketing
For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to think about when developing a successful strategy for a luxury brand. Read More
China’s Fashion Tastemakers A New Fixture At Paris Fashion Week
The latest installment of Paris Fashion Week featured the same runway shows and fashion rubberneckers we’ve come to expect, but commentators have taken note of one contingent whose presence has been perhaps… Read More
Surprise! Consumer 2.0 In China Wants Unknown Brands
Today, Hong Kong is a city of incomparable individual taste. Mainland China is following the same path. The early adopters are making way for the more confident style-seekers. But what… Read More
To Engage China’s Young Luxury Consumers, Digital Is Key
Luxury brands have had a love-hate relationship with new media for years, owing to the relatively "flat" nature of the medium, lack of exclusivity, but in China, the game is… Read More
