consumer trends
China Demand For Jewelry, Watches To Buoy “Hard Luxury” Brands
Conspicuous consumption may be on the decline in China's "soft luxury" market, as some wealthy Beijingers and Shanghainese buy more "logo-lite" handbags and apparel, but major luxury brands see China as a long-term bright spot for "hard luxury." Read More
Brands Need To Cater To China’s New “Emo-sumer”
An increasingly important trend that can't be ignored by brands and marketers in China is the growing individualism emerging among the country's younger consumers. Read More
Flash Sales & The Fashion Industry In Asia: For Better And For Worse
The most unfortunate thing about the rise of online flash sales in Asia is that they are taking place right on the eve of a creative boom in the region. Read More
Why Chinese Consumer Goods Enterprises Must Transform
Working with and talking to a broad range of executives at Chinese consumer goods companies, five transformation challenges have regularly emerged as the most critical. Read More
Tapping China’s Mobile Boom, 360Fashion App Links Fashion Brands With Chinese Shoppers
With China expected to hit one billion mobile connections by May of this year and retail sales in the fashion and luxury segments maintaining strong double-digit growth, brands are looking more than ever at how best to create buzz among China's digitally savvy young consumers. Read More
Everything You Need To Know About The China Luxury Market In Three Minutes (Video)
Breaking down some of the most important findings of their latest Prestige 100 China IQ study, this week the L2 Think Tank released a video explaining everything one needs to know about some of the key trends currently shaping the China luxury market. Read More-
L2’s Prestige 100 China IQ Report: Digital Competence Critical For Luxury Success
This week, the New York-based L2 Think Tank released its new Prestige 100 China IQ report, ranking 100 prestige brands operating in China on their adoption and use of digital platforms to reach China's ascendant luxury consumers. Read More -
Three Unmistakable China Luxury Trends
Where do the key opportunities currently lie in China's vast and largely balkanized luxury market? Read More -
Auto News Roundup: Porsche Expansion, 2011 Forecast, China Rolls-Royce’s #2 Market
A roundup of news from the China automobile market, where luxury brand expansion is expected to continue even as the overall market cools slightly at the higher end. Read More -
Taobao Sees Cosmetics “Boom” In 2010, Names Top-Ten Brands
Following recent predictions from PricewaterhouseCoopers that China will soon see an online retail "explosion," categories like high-end cosmetics recorded a significant rise in sales last year on Taobao. Read More
