consumer trend

Topshop is entering the retail market in China. How successful it is will depend on three main factors: pricing, social media marketing, and exclusivity. Read More

It's hard for brands to help Chinese people “enhance who they really are” if who they really are can only be described as online shoppers. Read More

Having followed domestic Chinese brands first into second-tier provincial capitals over the past several years, many international brands are looking more seriously at expansion into third- and fourth-tier Chinese cities. Read More

Countering recent fears among some observers about a potential slowdown in China's red-hot luxury industry, strong earnings reports from Hugo Boss and Burberry this week have reassured China retail analysts. Read More

Considering Montblanc's key demographic is middle-aged men, and middle-aged men remain the defining force in the Chinese luxury market, it's only taken about a decade and a half for China to become Montblanc's largest and still fastest-growing market. Read More

Wang Zhuo, vice-president of Shanghai Jahwa, said that the high-end Shanghai VIVE brand hopes to tap into the lucrative middle-class, 30+ female market through a combination of "branding power" and quality. Read More

Despite the relative novelty of cheese in mainland China and the stereotype that Chinese epicures turn their noses at the stuff, some brave entrepreneurs are working to educate consumers on the health benefits of high-quality cheese while helping to refine palates across the country. Read More