consumer research
How Do You Know Your China Market Research Is Working?
China's luxury market is continually growing and evolving, so making sure your market research is timely and accurate is crucial. Read More
Here Are The 5 Different Personalities of Chinese Luxury Consumers
The London-based market research provider Euromonitor International argues its time to redefine Chinese consumers according to their “personality types” and suggests five new, distinct consumer categories. Read More
American Fashion Brands Hitting “Emotional Sweet Spot” In Hong Kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated in the city to include Levi’s, Calvin Klein, Gap and DKNY. Read More
