consumer education
Retail ‘Just Needs to be Refreshed’: How Design Store Artemis Reaches China’s Young Trendsetters
New Beijing multi-brand lifestyle boutique Artemis uses events and F&B to feed young shoppers' increasing desire for well-rounded experiences. Read More
“The Dior Bar Jacket” Exhibition Hits Beijing
Commemorating the garment's first appearance in 1947, Dior recently launched its globetrotting "Dior Bar Jacket" exhibition in Beijing. Read More
Third- And Fourth-Tier Cities China’s New Luxury Battleground
Having followed domestic Chinese brands first into second-tier provincial capitals over the past several years, many international brands are looking more seriously at expansion into third- and fourth-tier Chinese cities. Read More
Social Media Explosion Gives Brands A Second Chance In China
For brands that prematurely jumped into an underdeveloped China market, worked with the wrong local partners, or simply botched their initial forays into the country, the explosion in home-grown Chinese social media is offering a new lease on life for those brave (or well-capitalized) enough to try again. Read More
Interview: New York’s Luxury Marketing Council Pursues Opportunity In China (Part One)
Luxury Marketing Council founder Gregory Furman recently sat down with Betty Chen of Jing Daily to discuss the opportunities presented to luxury marketers and brands in China, consumer education levels there, and why now is the right time for his company to enter the Chinese market. Read More
