competition

The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, 2013, featuring Cadillac, Chow Tai Fook, and Maserati. Read More

Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Read More

Perhaps recognizing that Chinese fans are often willing to put a great deal of effort into online giveaways and competitions, Montblanc recently launched a Valentine's Day-themed Sina Weibo contest, "Bridge of Love." Read More

Led by growing demand among younger drinkers in mainland China, business is booming for French distiller Remy Cointreau. Read More

Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall. Read More

Scheduled for completion in 2017 in Hong Kong's West Kowloon Cultural District, the as-yet-unbuilt M+ museum project is already one of the most talked-about developments in the Asian art world. Read More

Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is set to launch its 3D "New Dimension Beijing" event. Read More

The official hotel of the upcoming Hong Kong International Art Fair (ART HK 12), the Mandarin Oriental this week turned to social media to launch its "Artistic Foods Around the World" photo competition. Read More

This year's JUE NEXT GEN competition is the biggest to date, with a grand prize of 10,000 yuan (US$1,588) for the winner and 3,000 yuan (US$476) for the runner-up. Read More