competition
Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding
The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, 2013, featuring Cadillac, Chow Tai Fook, and Maserati. Read More
Jing Picks: Coach x Jennifer Yan China Exclusive Handbag
Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Read More
Montblanc “Bridge Of Love” Campaign Taps China’s Young Romantics
Perhaps recognizing that Chinese fans are often willing to put a great deal of effort into online giveaways and competitions, Montblanc recently launched a Valentine's Day-themed Sina Weibo contest, "Bridge… Read More
Making Cognac Cool: Remy Martin Chases China’s Younger Drinkers
Led by growing demand among younger drinkers in mainland China, business is booming for French distiller Remy Cointreau. Read More
IWC Promotes New Beijing Flagship With Sina Weibo Competition
Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall. Read More
Hong Kong Launches Design Competition For M+ Museum
Scheduled for completion in 2017 in Hong Kong's West Kowloon Cultural District, the as-yet-unbuilt M+ museum project is already one of the most talked-about developments in the Asian art world. Read More
Hugo Boss Goes High-Tech For 3D “New Dimension Beijing” Fashion Show
Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is… Read More
Mandarin Oriental Hong Kong Launches “Artistic Food Around The World” Photo Contest
The official hotel of the upcoming Hong Kong International Art Fair (ART HK 12), the Mandarin Oriental this week turned to social media to launch its "Artistic Foods Around the… Read More
Shanghai Brand Ospop. Launches JUE NEXT GEN Photo Competition
This year's JUE NEXT GEN competition is the biggest to date, with a grand prize of 10,000 yuan (US$1,588) for the winner and 3,000 yuan (US$476) for the runner-up. Read More
