Collabs and Drops
Pop Mart x Crocs, Randomevent x Herschel, And More: China Collabs Of The Week
It’s a week of Western x Chinese brand collaborations, with Crocs and Herschel working with local names on new collections. Read MoreMarni Jam, Corteiz Nikes, Axel Arigato x Mulberry: Global Collabs Of The Week
In this week's collabs, more big brands like Nike and Mulberry are tapping subculture labels for fruitful partnerships. Read MoreKey Takeaways From The Webinar ‘China: The Streetwear Conversation’
The Collabs & Drops webinar breaks down China’s streetwear movements, Gen Z style trends, and whether gorpcore is officially over. Read MoreCai Xukun And G-Dragon Prove Fan Power and More: China Collabs Of The Week
China’s social media platforms are blowing up for brand collabs like G-Dragon’s new Peaceminusone Nike sneakers and Cai Xukun’s Gentle Monster four-piece eyewear collection this week. Read MoreNBA China Is Loving Collabs, But Who’s Wearing Them?
Basketball might be a hit in China, but the cool factor of NBA fashion collaborations in the mainland is nuanced. Jing Daily investigates. Read MoreVivienne Westwood Zippos, Stüssy x Martine Rose, And Pharrell’s LV Tee: Global Collabs Of The Week
A big brand collab week: Vivienne Westwood's TikTok-viral Zippos are back, Pharrell Williams debuts a Louis Vuitton collab, and Martine Rose joins Stüssy. Read MoreValentino x Sleep No More Sets The Benchmark For Experiential Marketing
Valentino partnered with Sleep No More on an immersive theater production in Shanghai, allowing guests to experience its Spring 2023 collection in a new light. Read MoreOgawa Natsumi Coffee Merch, Sneakers And Doe Shanghai: China Collabs Of The Week
With Chinese consumers venturing outside, and brands leveraging the opportunity, global and local footwear crossovers and coffee culture are hot this week in China’s collaboration scene. Read MoreDries Van Noten Taps Local Artists To Build Cultural Relevance In Chengdu
How does the Belgian fashion brand resonate with the young fashionistas in Chengdu, a rising cultural hub in southwest China? Read MoreWhat 2023 Has Taught Us About Chinese Brand Collaboration So Far
Chinese collaborations came in droves in Q1 2023, from McDonald’s and Clot, to Dingyun Zhang x Marni. What can brands learn from these co-branded releases? Read More