Collabs and Drops
Clot Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read More
Christian Cowan x Teletubbies, Y-3 Atelier, And Bally x Adrien Brody: Global Collabs Of The Week
In brand-collab news this week, Oscar-winning actor Adrien Brody designs a series of capsules with Bally, and Christian Cowan finesses meme fashion once again. Read More
MM6 Maison Margiela x Chenpeng, Arc’Teryx x Songtsam And More: China Collabs Of The Week
This week in local brand collabs: Chinese hotel Songtsam launches hype-worthy merch, Maison Margiela’s diffusion line joins hands with Chenpeng, and Robert Wun’s Staccato heels hit shelves. Read More
Palm Angels x Tod’s And More At Paris Fashion Week: Global Collabs Of The Week
Hot off the Paris Fashion Week runway, these brand collaborations portray the power of long-term partnerships in garnering loyal consumers and evolving existing brand identities through creative innovation. Read More
Li-Ning Drops Wallabees And Desert Treks, Plus More Local Tie-Ups: China Collabs Of The Week
A Paris Fashion Week highlight, cult footwear partnership, and artist-brand pairing make up this week’s diverse roundup of brand collaborations in China. Read More
Fast-Fashion Mugler, Safe Sex At Diesel, And Balmain x Puma: Global Collabs Of The Week
Luxury taps fast-fashion retailers and household names such as Durex and H&M, showing that mainstream relatability is a key motivation this year. Read More
Wu Tiao Ren Gets Beautified, Gap x Attempt, And Clot x The North Face: China Collabs Of The Week
This week’s local brand collaborations reflect the rise of Chinese streetwear power players and niche names like Attempt. Read More
Moncler x Mercedes-Benz, Raf Simons’ Fred Perry Finale, And Mowalola Timbs: Global Collabs Of The Week
Moncler and Mercedes-Benz prove luxury branding goes beyond consumer-focused products, while Raf Simons launches his last Fred Perry capsule. Read More
Wow!Dragon Gets Arty, A.Society Plant Pots, And Yvmin x Shushu/Tong: China Collabs Of The Week
This week, we analyze how smaller collaborative drops might not necessarily be a bad move to connect with new fans and local subcultures. Read More
The Jimmy Choo x Pretty Guardian Sailor Moon Collab Wows Chinese Luxury Shoppers
Given the popularity of Pretty Guardian Sailor Moon among Chinese millennials and Gen Z, Jimmy Choo’s collaboration with the manga has driven social buzz before its debut. Read More
