Collabs and Drops
Liu Yuxin Ray-Bans, Rolls-Royce’s Art Program, And Local Streetwear: China Collabs Of The Week
China's brand collaboration highlights of the week include Rolls-Royce x Scarlett Yang, Gramicci x Randomevent, and Ray-Ban x Liu Yuxin. Read More
More Than Just A Photo Studio, Himomaster Has The Key To Viral Success
With over 6 million users, China’s high-end photo studio Himomaster has become the favored collaboration partner of fashion and beauty brands. Read More
Vintage, Collaboration and Emerging Labels: China’s Retail Innovators Talk Gen Z
With the help of ENG Concept and A.Society, Jing Daily looks at how to win over the demographic with the shortest attention span around. Read More
Is Nike Losing Its Collab Dominance?
Following the Xinjiang cotton crisis, Nike’s popularity has continued to wane in mainland China. But is its collaboration strategy also partly to blame? Read More
High Fashion Makeovers And Hypebeast Homeware: China Collabs Of The Week
The latest brand collaboration news in China: Mac Cosmetics taps Windowsen, Clot releases another Gallery 1950 rug, and Lacoste goes local. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
Why Bearbrick’s Collab Magic Is Still Winning Over China
Bearbricks have become the go-to partner for a diverse roster of brands, from Jimmy Choo to Andy Warhol. What makes the Medicom Toy figurine so special? Read More
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
Is It Safer For Luxury To Stick To Online-Only Drops In China?
Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Read More
Balmain Is The Latest To Tap Pokémon. What Will China Think?
After teaming up with Clarks and Uniqlo, Pikachu is getting the luxury treatment with Balmain. Will nostalgic Chinese consumers turn out for the collection? Read More
