collaborations
Loewe x Paula’s Ibiza, Saks x Jacquemus & More: Global Collabs Of The Week
Sun-soaked Ibizian evenings with Loewe and Le Bambinos on the Riviera herald summer’s pending arrival in this week's collabs. Read More
Beauty Brands Court China’s Gen Z Via Cherry Blossom Collaborations
Sakura cherry blossom-themed product sales topped $1 billion this year in China. But do these cherry-pink products and collaborations translate well across luxury? Read More
China Beauty Collaboration Trends During CNY. Which Brands Did It Best?
For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile (and one even to outer space). Jing Daily assesses the campaigns’ wins — and losses. Read More
H&M Teams Up With Roblox And Luxury’s Latest Accessories Brand On The Blockchain: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Retail x Brand Collaborations Are a Proven Sales Driver in China
On a global level, both brands and retailers are leveraging collaborations to increase footfall and appeal to younger generations. Read More
The North Face x Kaws Collab Soars at Changbai Mountain, China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape, highlighting brand campaigns. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
Richard Malone and the Magic of Mulberry Collabs
To celebrate its 50th anniversary, Mulberry asked Richard Malone and other young designers to explore what sustainable craft means to them. Read More
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
How To ‘Future-Proof’ Your Brand In China
What is the best way to future-proof your business in China? Jing Daily looks at three brand strategies that create value for local consumers. Read More
