collaborations
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
Tracking the Trends for 2021: A Guide to China’s New-Generation Consumer
As we enter what will undoubtedly be dubbed "The Chinese Decade," the "Tracking the Trends for 2021: Guide to China's New-Generation Consumer" white paper is essential for brands reconsidering their… Read More
Webinar: How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may… Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
