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  • Marketing

    The North Face x Kaws Collab Soars at Changbai Mountain, China

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape, highlighting brand campaigns. Read More
  • Marketing

    Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z

    Sadie Bargeron  |   Share
    Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
  • Marketing

    Richard Malone and the Magic of Mulberry Collabs

    Sadie Bargeron  |   Share
    To celebrate its 50th anniversary, Mulberry asked Richard Malone and other young designers to explore what sustainable craft means to them. Read More
  • Marketing

    Why Mid-Autumn Festival Is China’s Fashion-Food Moment

    Wenzhuo Wu  |   Share
    With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
  • Market Analysis

    How To ‘Future-Proof’ Your Brand In China

    Gemma A. Williams  |   Share
    What is the best way to future-proof your business in China? Jing Daily looks at three brand strategies that create value for local consumers. Read More
  • Marketing

    As Idol Troubles Continue, Brands Still Bank On Crazed Fans

    Julienna Law  |   Share
    Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
  • Content Commerce

    Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity

    Avery Booker  |   Share
    In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
  • Content Commerce

    CollaBrands: The New High-Performance Active Lifestyle Collabs 

    Steven Ekstract  |   Share
    Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
  • Consumer Insights

    Is Mixing & Matching the New Code of Luxury?

    Glyn Atwal  |   Share
    Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
  • Tracking the Trends for 2021: A Guide to China’s New-Generation Consumer

    Jing Daily  |   Share
    As we enter what will undoubtedly be dubbed "The Chinese Decade," the "Tracking the Trends for 2021: Guide to China's New-Generation Consumer" white paper is essential for brands reconsidering their… Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/20/2022

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