collaboration
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Can Loewe x On Collab Leverage China’s Fitness Fever?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How A New Moncler x POP MART Collab Caused A Frenzy In China
A limited-edition POP MART × MONCLER collaboration lured a wave of Chinese fans to enter its raffle. But what’s Moncler’s larger strategy in China? Read More
What Global Luxury Brands Can Learn From Chinese Tea Chains
With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
Chinese Label Wins With Limited-Edition New Year’s Fragrance
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
Six Brand Collaborations Chinese Consumers Loved in April
Our picks for the most memorable initiatives in China’s active brand collaboration scene from April, including Sotheby's and Pomellato. Read More
Gentle Monster Bets On Huawei’s Wearable Tech
South Korean eyewear brand Gentle Monster and Chinese tech company Huawei are jumping into the wearable tech market together, but will it pay off? Read More
