cognac

The travel case and bar, which will retail for a staggering $273,000, mark the first collaboration between Louis Vuitton and Hennessy. Read More

Ahead of LVMH's 2018 full-year results release, investment bank Morgan Stanley published a report analyzing the company's three downside risks. Read More

In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More

Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities like Beijing and western cities like Chengdu. Read More

As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More

As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More

The negative stigma surrounding Chinese wine may start to dissipate as more bottles make their way from Ningxia to the aisles of British retailers. Read More

As sales growth slumps for high-end cognac in China, Rémy Cointreau continues with its robust efforts to target a younger nightlife crowd. Read More

Most likely, China's indifference to sparkling wines to date is due less to poor marketing and more to the fact that the majority of wine is consumed for business rather than pleasure. Read More

Already the world's largest importer of cognac in terms of value, China is expected to surpass the US to become the top cognac consumer by 2020. Read More