cognac
Louis Vuitton and Hennessy Create the Ultimate Trunk Show
The travel case and bar, which will retail for a staggering $273,000, mark the first collaboration between Louis Vuitton and Hennessy. Read More
Three Problems Overhanging Luxury Giant LVMH: Morgan Stanley
Ahead of LVMH's 2018 full-year results release, investment bank Morgan Stanley published a report analyzing the company's three downside risks. Read More
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
Hennessy’s Strategy to Lure Cognac Drinkers Back to the Table
Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities like Beijing and western cities like Chengdu. Read More
Can a Global Craft Gin Craze Catch on in China?
As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Chinese Wines Headed For UK Supermarkets
The negative stigma surrounding Chinese wine may start to dissipate as more bottles make their way from Ningxia to the aisles of British retailers. Read More
Younger Cognac Drinkers Soften Rémy Sales Slump
As sales growth slumps for high-end cognac in China, Rémy Cointreau continues with its robust efforts to target a younger nightlife crowd. Read More
There Are Plenty Of Reasons Why Champagne’s Falling Flat In China
Most likely, China's indifference to sparkling wines to date is due less to poor marketing and more to the fact that the majority of wine is consumed for business rather than pleasure. Read More
China On Track To Be World’s Biggest Cognac Consumer
Already the world's largest importer of cognac in terms of value, China is expected to surpass the US to become the top cognac consumer by 2020. Read More
