coffee
Guochao brew: China’s Gen Z craves a cup of ‘Chinese-style’ coffee
Move over Starbucks: From stinky tofu coffee to lotus coffee, the guochao trend is creating growing opportunities in China’s coffee market. Read More
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
The Highly Caffeinated Future of Minimalist Fashion in China
Global fast-fashion powerhouse H&M is doubling down on minimalism as a conduit to tap the spending power of urban Chinese consumers. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Down Jackets and Snow Lattes: Winter Goes Aspirational in China
With the 2022 Winter Olympics in Beijing just around the corner, brands in China have sought to tap rising consumer interest in all things winter-related. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
Does Starbucks’ Shanghai Roastery Count as Luxury?
Between Starbucks' new coffee palace in Shanghai and the Vivienne Westwood cafe, the lines of luxury are increasingly being blurred. Read More
Wealthy Young Chinese Want to Have Their Cake and Bake it at Home
From ovens to $1,000 espresso machines, China's new rich are indulging in higher-end Western kitchen conveniences. Read More
What Luxury Can Learn From Starbucks In China
CCTV's Starbucks smear campaign wasn't as successful as it hoped—and all luxury brands in China should understand why. Read More
CCTV’s Starbucks Attack Backfires As Weibo Users Sound Off
China's social media response to the state-run outlet's critique of Starbucks' China prices has been mostly disdainful—but not toward Starbucks. Read More
