coffee culture
Nespresso Collaborates With Angel Chen For The Year of The Rabbit
For the Lunar New Year, Nespresso launches its “Patchwork Rabbit” collaboration with Angel Chen, a rising star in China's new generation of designers. Read More
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
‘A Small, Concrete Happiness’: Why Luxury Brands In China Love Cafés
Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touchpoints and growth areas. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
Wealthy Young Chinese Want to Have Their Cake and Bake it at Home
From ovens to $1,000 espresso machines, China's new rich are indulging in higher-end Western kitchen conveniences. Read More
Illy Looks To Grind Away At Starbucks’ Lead In China
Via a savvy expansion scheme, which prioritized five-star hotels over mass-market product lines, illy's China strategy provides a valuable case study for anyone interested in differentiating a brand in a… Read More
