coco chanel
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
How Designers Craft China’s Investment-worthy Handbags
As shoppers increasingly pay “investment-grade" prices for luxury handbags, the pressure is on brands to create a design that can stand the test of time. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
The 10 Most Appealing Fragrance Brands for China Right Now
Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More
Chinese Whispers: Moments Ads, Chanel’s Pop-up Arcade, and Tech-sponsored Fashion
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
Is China The Future “France” Of Fashion?
Coco Chanel dared to suggest French women wear trousers during a time of great social, economic and political transformation, not unlike what is happening in China today. Read More
Chanel Shows Metier d’Arts Collection In Shanghai
Shanghai, arguably China's most fashionable and cosmopolitan city (and inarguably its largest) will be the center of attention in the fashion world this week, as Karl Lagerfeld shows his annual Metier d'Arts collection on December 4. Read More
