coco chanel

On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More

The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More

The Future of Luxury with Daniel Langer. Jing Daily columnist shared his view on the future of Chanel and Fendi without Karl Lagerfeld. Read More

It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More

As shoppers increasingly pay “investment-grade" prices for luxury handbags, the pressure is on brands to create a design that can stand the test of time. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More

In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More

Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More

Coco Chanel dared to suggest French women wear trousers during a time of great social, economic and political transformation, not unlike what is happening in China today. Read More