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Retailers Fret As Chinese Students Cool on U.S. Schools
The recent drop in Chinese international tourists and students is causing many U.S. universities and retailers to get creative in how to manage this loss. Read More
The Growing Influence of Little Red Book
Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
Paying Tribute to China: How Western Brands Can Avoid Cultural Insensitivity
Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More
Big in China: Western Celebrity Spreads via Social Media Campaigners FansTang
From Taylor Swift to the Kardashians, digital marketing company FansTang helps Western celebrities crack the China market. Read More
