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How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Wellness Is the New Luxury After COVID-19 for China
High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read More
What Coca-Cola Can Teach Luxury Brands in China
We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll. Read More
Retailers Fret As Chinese Students Cool on U.S. Schools
The recent drop in Chinese international tourists and students is causing many U.S. universities and retailers to get creative in how to manage this loss. Read More
The Growing Influence of Little Red Book
Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
Paying Tribute to China: How Western Brands Can Avoid Cultural Insensitivity
Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More
Big in China: Western Celebrity Spreads via Social Media Campaigners FansTang
From Taylor Swift to the Kardashians, digital marketing company FansTang helps Western celebrities crack the China market. Read More
