coach
Hopping Into Fashion: White Rabbit Candy Collaborates With Coach
The American fashion house's latest efforts to connect with Chinese consumers through a nostalgic White Rabbit candy collaboration is its sweetest yet. Read More
Are Lower-Tier Cities The Growth Engine Of Premium Brands?
Due to the limited space for development in China’s big cities, American brand Coach is looking to lower-tier cities for expansion. Read More
Fendi Draws Most Chinese Viewers At New York Fashion Week
As China endures lockdowns, it made do with watching New York Fashion Week from afar. But how well did participating brands engage local audiences? Read More
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
As Coach Moves Upmarket, Will Chinese Consumers Follow?
Coach has plans to raise prices in China as much as 20 percent. Will the move boost the handbag maker’s allure or alienate loyal customers? Read More
What Global Brands Should Do About China’s Youth Unemployment Issue
With China recording its highest level of unemployment among young city-dwellers, how can global companies create meaningful employment opportunities? Read More
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
British Label A-COLD-WALL* Launches First-Ever Store in China
A-COLD-WALL* is opening its first store in China in Beijing's Taikoo Li mall. Will the move help the streetwear brand capture the domestic market? Read More
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
