coach
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
China’s Most Memorable Luxury Events of 2020
From e-commerce shopping extravaganzas to real-life fashion shows overrun by giant inflatables, here are Jing Daily’s most memorable luxury events of 2020. Read More
The Best Collaborations of 2020
Many global and domestic players struggled to keep up in China’s marketplace but some produced innovative and localized collaborations that consumers loved. Read More
China’s Most Controversial Fashion Incidents in 2020
Lululemon, Harper’s Bazaar China, Jo Malone London, Balenciaga, and Coach made Jing Daily’s list of the top-five fashion controversies in China this year. Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
Why Streetwear Brand A-COLD-WALL* Tapped JD.com for China Expansion
As it launches a digital film at Milan Fashion Week, menswear brand A-COLD-WALL* further cements its partnership with e-commerce giant JD.com Read More
Luxury In The US Suffering Without Chinese Students
Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read More
When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
