christmas
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
Can A Revived China Save The Luxury Industry’s Christmas?
In a turbulent year that saw the global luxury market shrink to 2009-levels, China was the only silver lining. But can it save Christmas? Read More
Generational Christmas Shopping in China
Though Christmas isn’t an official holiday in China, it hasn’t spared China from its consumerism. How can retailers engage these generational consumers? Read More
Chinese Whispers: Louis Vuitton Launches an Ad on Douyin, and More
Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel. Read More
Reindeer or Elephants? China’s Top Christmas Destinations According to Ctrip
Finland and Thailand are among the top destinations for Chinese travelers during the "mini-peak" of Christmas travel season. Read More
How Harrods Stays British While Bending Backwards for Chinese Shoppers
The department store has launched a three-year renovation project aimed at improving its retail experience for its increasingly discerning customers. Read More
Christmas Catches On In China As Stylish Retail Holiday
As the Western holiday gets bigger in China, luxury brands are jumping at the marketing opportunities. Read More
Harrods’ Christmas Weibo Campaign Engages London’s Chinese Tourist Influx
A new Harrods online-to-offline campaign is likely to benefit from London's rapidly growing number of Chinese visitors. Read More
Mainland Chinese Tourist-Shoppers Flock To Hong Kong WinterFest
Already in full swing, and running through January 1, 2012, Hong Kong WinterFest once again bridges the gap between two major holidays, Christmas and Chinese New Year. Read More
