christian dior

Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More

Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More

Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More

What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More

According to LVMH, the group saw a 16 percent increase in revenue in Q3 of the year, reaching €38.4 billion (US$42.5 billion). Read More

The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More

China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read More

The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More

To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More

As Chinese luxury shoppers continues to evolve, luxury brands need to stay agile if they intend to maintain prime positioning in this lucrative market. Read More