christian dior
Why Branded Jewelry Could Be the Next Decade’s Fastest Growing Luxury Subsegment
In luxury, the future is female. The jewelry subsegment should see a shift to self-purchasing and impulse purchasing, making branded luxury jewelry shine. Read More
This Psychological Response Will Make Or Break Your Luxury Brand
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Read More
Is This the End Of Runway Shows?
Runway shows, once a staple of the fashion industry, are now under fire for being wasteful and ineffective. But what would take their place? Read More
Why FOMO is Shaping the Luxury Market Now More Than Ever
FOMO isn't just a funny acronym; it's the most common consumer trait in Gen Zers — one that luxury businesses must harness to stay relevant. Read More
Have Luxury Brands Learned Their Lessons About CNY Campaigns?
Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
Will Chinese Gen-Zers Get on Board with Palace?
Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
How Would LVMH Redefine Tiffany?
What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More
LVMH Outperforms in Q3, Defying an Uncertain China Market
According to LVMH, the group saw a 16 percent increase in revenue in Q3 of the year, reaching €38.4 billion (US$42.5 billion). Read More
Is China’s Logo Addiction Spreading?
The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More
