Chris Lee
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Italy’s Eco-Friendly Award Show Debuts in China
The launch of GCFA reflects the significance of the China market as well as fashion’s ever-growing sustainability agenda since the COVID-19 pandemic. Read More
Diesel’s Renzo Rosso on Enticing China’s Generation Cool
Jing Daily chatted with Diesel founder, Renzo Rosso, about their evolving China strategy and why he thinks this time they’re poised for success. Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
Decoding Chinese Millennials: Navigating Gender Roles
Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More
