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Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read MoreLuxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read MoreHow Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreCan Dunhill’s New Chinese Global Ambassador Reinvigorate the Brand?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dunhill, Patagonia, and Chopard. Read MoreWhy Branded Jewelry Could Be the Next Decade’s Fastest Growing Luxury Subsegment
In luxury, the future is female. The jewelry subsegment should see a shift to self-purchasing and impulse purchasing, making branded luxury jewelry shine. Read MoreIs China Future Fertile Ground for Celebrity “Disgrace Insurance”?
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read MoreChinese Whispers: JD.com Opens Luxury Experience Center, and More
China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read MoreWhat This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List
Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read MoreHow a Mall Is Bringing Everyone, Including Bernard Arnault, to Chengdu
Chengdu IFS, the city's top luxury shopping destination, is helping international luxury brands sell to Chinese consumers in second- and third-tier cities. Read MoreLuxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More