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Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More
Chinese Whispers: JD.com Opens Luxury Experience Center, and More
China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read More
What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List
Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More
How a Mall Is Bringing Everyone, Including Bernard Arnault, to Chengdu
Chengdu IFS, the city's top luxury shopping destination, is helping international luxury brands sell to Chinese consumers in second- and third-tier cities. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
The Hot Chinese Blogger Playbook: Winning Over Fans
Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
How Luxury Brands Court Cultural-Conscious Chinese Consumers
Luxury brands Moynat and Longchamp partnered with Chengdu IFS and Huasheng Media to help them court a new breed of cultural-conscious consumers in China. Read More
Influencer Marketing in 2018: What Luxury Brands in China Need to Know
Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
Fan Bingbing’s Tax Scandal Uneasy for Luxury Brands like Guerlain, De Beers and Montblanc
As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More
