chopard

To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More

With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More

Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More

Luxury brands Moynat and Longchamp partnered with Chengdu IFS and Huasheng Media to help them court a new breed of cultural-conscious consumers in China. Read More

Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More

As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Chinese consumers make up the biggest portion of visitors to luxury watch brands' global online stores, but poor website optimization and a lack of connections to retail stores in China mean many are missing out on the opportunity. Read More

JD.com prides itself on selling authentic items, something crucial to its forays into the luxury market. Recent slip ups, however, are challenging public perceptions of the brand at a crucial moment. Read More

After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More