chloe

We identified 4 selling strategies adopted by luxury brands from Gucci, Bvlgari to Pernod Ricard during 2019 Lunar New Year to reach out traveling Chinese. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

Conglomerate Richemont, whose portfolio includes brands like Chloé, Cartier, and Montblanc, is joining Alibaba’s Anti-Counterfeiting Alliance. Read More

In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More

A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More

From March 2017 to September 2018, sixteen high-end luxury fashion brands have opened stores or begun the process of opening stores in IFC Shanghai. Read More

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More

Swiss luxury company Compagnie Financière Richemont SA is reportedly in talks with Chinese firm Gansu Gangtai to acquire Italian jeweler Buccellati. Read More

In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More

Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More