chloe
Who Won the Chinese Market at Paris Fashion Week?
The Jing Daily Fashion Week Score stops off at the last of the big four fashion weeks, Paris. But was China represented enough? Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
The Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read More
Can Luxury Tap Into China’s Hottest New Trend—Skiing?
From Dior and Moncler’s new ski collections to Anta Group and Fosun’s strategic investments, China’s booming ski market has created opportunities for luxury brands. Read More
Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
Chinese Female Leaders Gain Seats At Global Fashion Tables
Global corporations must be able to adapt to rapidly-changing consumer demands. In China, that will take the expertise of the country’s female leaders. Read More
Tmall Continues to Acquire Luxury Partners
As brands continue to tap China’s e-commerce platforms, Alibaba’s Tmall signs up Balenciaga and Chloé indicating its unrelenting acquisition strategy. Read More
The 5 Best Chinese New Year Products from Luxury Brands
Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More
What Was 2019’s Formula to Create China’s It Bag?
With luxury bags and leather goods now one of China’s top spending categories, it’s time to find out what makes an It bag’s design tip. Read More
