chinese
Wang Yibo Denies Rumors Of Involvement In Sex Scandal
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name. Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
How Are Chinese Travel Influencers Handling COVID-19?
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
The Birth of Chinese Modern Luxury? 4 Homegrown Brands that Show Potentials
Chinese companies are attempting to climb up the value chain from the world’s manufacturing base to a country of creation and original ideas. Read More
How Fewer Chinese Grads in the US Will Hurt the Luxury Sector
Currently, over 30 percent of Chinese grads attending college and universities in New York and Boston regularly buy luxury goods to take home. Read More
China’s “Girl Power” Shoppers Spend More on Luxury
Over 350,000 Chinese women bought more than 12 handbags last year, but Chinese women still earn 35 percent less than their male counterparts. Read More
How International Luxury Brands Translate Their Names for China
From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and… Read More
Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad
The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More
Opinion: China Does Care About Ethical Luxury
Greater access to luxury items brings with it an outsized opportunity for the luxury industry to rebrand, reach educated and conscientious consumers, and improve the world. Read More
The Rise and Fall (and Rise?) of Shanghai Tang
The first-and-only Chinese luxury fashion brand changed owners again last year as it continues searching for a clear identity. Read More
