chinese women
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
Why the Female Power Suit Is the Next Big Business in China
The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
Half of Chinese Luxury Spending To be Domestic by 2025: Bain & Co.
Bain & Co's latest report predicts that by 2025, the disparity between luxury shopping abroad and in China will even out. Read More
China’s “Girl Power” Shoppers Spend More on Luxury
Over 350,000 Chinese women bought more than 12 handbags last year, but Chinese women still earn 35 percent less than their male counterparts. Read More
4 Points That Demystify the Way Women Buy Luxury Cars in China
We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said. Read More
SOHO CEO Zhang Xin: Why China Has So Many Female Billionaires
"I think women in China are given more opportunities," says the real estate tycoon in a CNN interview on the proliferation of female billionaires in the country. Read More-
Chinese Women and the Luxury Market: Moving Into The Driver’s Seat
Columnist Nick Cakebread discusses the ways in which female Chinese shoppers are having a dramatic impact on China's luxury market. Read More
