chinese traveler
Airbnb Introduces High-end Offer in Pivot Toward China
The recent launch of Airbnb Plus and Beyond Airbnb might be just what Airbnb needs to capture a larger segment of the China market and set themselves up for even greater success in 2018. Read More
Luxury Brands Underestimate WeChat’s Importance Offline
From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More
For Stakeholders, China Presence is Crucial, Revenue is Not
Success in the China market can be incredibly elusive for a host of reasons, whether it be a fundamental misunderstanding of Chinese consumer culture or the support different Chinese state bodies give to domestic firms. Read More
How to Reach Luxury Chinese New Year Travelers in 2018
Find out what Morocco, Beverly Hills, the Burj Al Arab, and Raffles Hainan are doing right to attract Chinese New Year travelers. Read More
How Vacation Rentals Can Win Over Chinese Consumers
As Chinese tourists are attaching more importance to privacy and comfort, renting an entire villa has become increasingly popular, especially for family vacations or travel to island destinations in Asia Pacific. Read More
WeChat Moves into Travel Services via Mini-Programs
WeChat looks to launch mini-programs that offer geolocation services, image galleries, and audio guides of tourist attractions in Chinese and English. Read More
How China’s Luxury Travel Frenzy Is Threatening the Diamond Industry
Chinese luxury travel is the 'fastest-growing competitor' to the diamond industry, which needs to figure out how to use the travel boom to its advantage. Read More
The New Conquistadors: Chinese Tourists Turn to Latin America
From Mexico to Peru, countries across the region are working to alter visa policies and get local businesses ready to cash in on China's outbound tourism boom. Read More
Tourism and Brand Building: Are Italian Luxury Firms Ready for China?
As Chinese visitors help Italy overcome a Russian tourist slump, luxury brands must be prepared to respond to the tourism influx. Read More
Eye on London: Covent Garden Charms Chinese Travelers
Afternoon tea and prime shopping spots draw China's affluent travelers to the chic London district. Read More
