Chinese tier-3 cities
Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
China’s fitness industry should reach $5.9 billion by 2022 as consumers focus on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth. Read More
What Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read More
Why Luxury Brands Should Focus on Tier-2 and -3 Cities
While luxury markets are saturated in China's 1st-tier cities, lower-tiered cities still offer a lot of opportunities for Western luxury brands. Read More
