Chinese sportswear
Umbro China leads UK students into luxe sportswear
The University of East London design undergraduates presented their football-inspired collections tailored to the mainland at a runway event during London Men's Fashion Week. Read More
Anta, Li-Ning, Xtep: China’s Sportswear Industry Races Ahead
From Chinese athletes becoming global luxury brand ambassadors to Anta beating Nike’s revenue, China’s sports industry is on a meteoric trajectory. Read More
Chinese Sportswear Giant Anta Rides China’s Winter Olympics Fever
Chinese sportswear brand Anta launched its “Keep Moving” campaign, rolling out omni-channel marketing tactics to leverage the winter sports fever in China. Read More
Will Chinese Sportswear Brand Anta’s ‘Gym Tech’ Rebrand Pay Off?
Anta’s “Gym Tech” new flagship store signals that the ownership group has changed the brand’s business model toward a direct-to-consumer distribution approach. Read More
