chinese social media
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
Why is Kuaishou Better Than Douyin For E-commerce Conversion & Social Engagement
Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More
What is Driving Demand for the Sports & Fashion Combo in China?
As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More
China’s Most Controversial Luxury Incidents in 2019
Jing Daily’s selection of the top 5 China luxury controversies in 2019, from Burberry’s Chinese New Year campaign to Versace and Coach's geography missteps. Read More
Did Dior x Stüssy Miss the China Mark?
The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More
China Digital Conference Melbourne
A unique Opportunity to develop your China digital strategy Australia China Business Week provides unique opportunity for company engage or seek into the China market. Australia China Business Week is… Read More
Why Do Luxury Businesses Fail in China? Study the Data
Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More
Weibo Sees Jump in Revenues, Users Thanks to Broadcasting, More Ads
Chinese microblogging platform Weibo announced its fourth quarter and full-year 2018 earnings results on March 5 and benefited from active user growth. Read More
‘Buy Me This!’ Hinting Goes High-Tech in China as Single’s Day Looms
Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More
WeChat Has More Users Than China’s Entire Internet—But What’s Next?
WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More
