chinese social media

Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More

WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More

South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More

A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More

Chinese social media users accused models Liu Wen, Ming Xi, and Sun Feifei of not bothering to interpret the 2018 theme. Read More

A prompt apology wasn't enough in the eyes of Chinese netizens, but there were other options available to the Spanish luxury brand. Read More

Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More

A recent report by the market research company Kantar Group reveals that the social media landscape in China is not all about WeChat and Weibo anymore. Read More

China's emerging luxury consumers are looking to trusted sources on social media for advice on what to wear and how to make smart purchases, and sartorial experts are rushing to help. Read More

Chinese visitors to the United States will be asked to provide their social media account names when applying for U.S. visas. Read More