chinese social media
Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
How Short Video Platforms Are Shaping Gen Z Consumer Behaviors
Short video apps like Douyin and TikTok demonstrate that consumers are ready to engage with personalized advertising and authentic branded content. Read More
How Gucci, LV Leveraged China To Survive COVID-19
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More
Will Young China’s Desire For Early Retirement Be Bad For The Luxury Market?
A growing counterculture within China’s younger generations is increasingly pushing back against unreasonable work hours, which has led many to seek early retirement. Read More
TikTok CEO Quits After Trump Ban Threat
Amid rising tensions with the Trump administration, former Disney executive Kevin Mayer resigned as CEO of TikTok after only three months. Read More
Three Handbag Brands With Big D2C Plans In China This Year
Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More
What Happens If Sina Delists From Nasdaq?
Chinese internet giant Sina is considering de-listing from the Nasdaq due to a take-private offer. How will this reverse globalization play out? Read More
Wellness Is the New Luxury After COVID-19 for China
High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read More
WalktheChat: How to Assess Your Brand’s Potential in China?
WalktheChat's "How to Assess Your Brand's Potential in China?" webinar featuring cofounder Thomas Graziani will take place on Wednesday, May 27 at 10 a.m. ET. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
