chinese social media
China Digital Conference Melbourne
A unique Opportunity to develop your China digital strategy Australia China Business Week provides unique opportunity for company engage or seek into the China market. Australia China Business Week is now at it’s 11th year. Programming includes 3 high-profile forum events and a luncheon. China Digital Conference (CDC) now in its seventh year, is a ... Read More
Why Do Luxury Businesses Fail in China? Study the Data
Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More
Weibo Sees Jump in Revenues, Users Thanks to Broadcasting, More Ads
Chinese microblogging platform Weibo announced its fourth quarter and full-year 2018 earnings results on March 5 and benefited from active user growth. Read More
‘Buy Me This!’ Hinting Goes High-Tech in China as Single’s Day Looms
Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More
WeChat Has More Users Than China’s Entire Internet—But What’s Next?
WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More
What South Australia Learned from Superstar Partner Huang Xiaoming
South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More
Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report
A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
Met Gala’s Catholic Theme Stumps Chinese Supermodels
Chinese social media users accused models Liu Wen, Ming Xi, and Sun Feifei of not bothering to interpret the 2018 theme. Read More
Could Balenciaga Have Responded to the Paris Store Scuffle Better?
A prompt apology wasn't enough in the eyes of Chinese netizens, but there were other options available to the Spanish luxury brand. Read More
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
