Chinese overseas students
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
How Splurging Chinese Students Spell Big Bucks for Luxury Brands
Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More
