chinese new year

Chinese mobile payment data from the recent Lunar New Year revealed emerging trends that businesses abroad need to watch. Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

Perhaps the entire luxury industry in London lacks a comprehensive marketing strategy for China’s largest holiday -- the upcoming Chinese Lunar New Year. Read More

Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More

SCMP STYLE introduces the different ingredients used in the most sought after festive desserts in Hong Kong and Macau. Read More

This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read More

The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More

From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More

Media and consumers alike have expressed disappointment in designers’ lack of cultural sophistication. Read More

The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More