chinese new year
Chinese Companies Are Chasing Southeast Asia Opportunities, But Success Isn’t Guaranteed
Southeast Asia is more than a tourist hotspot, serving as the launchpad for Chinese businesses as they venture overseas. But what challenges await in these emerging markets? Read More
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
China’s Collaboration Trends In The Year Of The Rabbit
With a growing number of luxury brands joining the Chinese New Year race, what kind of collaborations are capturing locals’ hearts — and pockets — for the Year of the… Read More
LVMH, Hermès, and Kering Suffer From China’s COVID-19 Clampdown
Sales for top-notch luxury players were good in the first three months of 2022, mostly thanks to Europe and the Americas. Read More
Lanvin Scores Again with Blind-Box Marketing
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Louis Vuitton, Dior Drive LVMH’s COVID Comeback
LVMH reported that revenue jumped 32 percent in the first quarter of 2021 to 14 billion euros, driven by its reigning champs Louis Vuitton and Dior. Read More
Dior’s Failed China Livestream Is A Western Luxury Problem
Over 11 million people in China viewed Dior’s latest collection. The feedback was harsh, prompting the question: Does luxury even care about livestreaming? Read More
