chinese new year
Lanvin Scores Again with Blind-Box Marketing
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Louis Vuitton, Dior Drive LVMH’s COVID Comeback
LVMH reported that revenue jumped 32 percent in the first quarter of 2021 to 14 billion euros, driven by its reigning champs Louis Vuitton and Dior. Read More
Dior’s Failed China Livestream Is A Western Luxury Problem
Over 11 million people in China viewed Dior’s latest collection. The feedback was harsh, prompting the question: Does luxury even care about livestreaming? Read More
With 22 Million In Lockdown, Chinese New Year Isn’t Looking Prosperous For Luxury
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as “over-the-top” as luxury brands had hoped. Read More
Bottega Veneta Says Sayonara To Social Media
Bottega Veneta deleted its Twitter, Instagram, and Facebook accounts on January 5 following the presentation of its exclusive Spring 2021 collection. Read More
Can Burberry Hit The Spot To Celebrate The Year Of Ox?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Shu Uemura, and Nike. Read More
Why China Will Become The Driving Force Of Luxury
Since China’s population and its projected economic growth will outpace the US and Europe’s, its increase in global luxury consumption seems inevitable. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
