chinese new year

Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More

Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More

China accounts for half of all Swiss watches on the market, so Chinese New Year is hugely important. Here's a peek at three Year of the Rat offerings. Read More

The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, it’s the Year of the Rat! Read More

Chinese mobile payment data from the recent Lunar New Year revealed emerging trends that businesses abroad need to watch. Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

Perhaps the entire luxury industry in London lacks a comprehensive marketing strategy for China’s largest holiday -- the upcoming Chinese Lunar New Year. Read More

Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More

SCMP STYLE introduces the different ingredients used in the most sought after festive desserts in Hong Kong and Macau. Read More

This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read More