chinese new year

Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More

A former fashion editor who found a new position as an influencer, Mia Kong, shares her inspiration in response to the COVID-19 crisis. Read More

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More

Hermès' 2019 full-year earnings report reveals exceptional results and revenue growth, with the Greater China region leading the way once again. Read More

With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More

We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More

With the continuing coronavirus crisis, 2020 Fall Fashion Weeks in NYC, London, Milan, and Paris will continue — but without Chinese fashionistas. Read More

We interviewed luxury brands, small fashion business owners, lawyers and consumers in order to better measure the impact of the coronavirus crisis. Read More

Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More

Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More