chinese new year campaign
Will a Leadership Shakeup Revive Ferragamo in China?
Burberry CEO Marco Gobbetti will head up Salvatore Ferragamo starting next year. But will this change be enough to revive the struggling shoemaker? Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
How Luxury Brands Sell and Celebrate Chinese New Year Online
Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More
Chinese Fashion Designers Celebrate the Year of the Rooster in Style
It's not just the big brands getting in on Chinese New Year marketing—Chinese designer labels like Alexander Wang and Vivienne Tam are embracing the Year of the Rooster. Read More
Luxury Hotels Increase Social E-Commerce Efforts for CNY
Recognizing the full marketing and customer service potential of WeChat, many luxury hotel brands have launched CNY-inspired campaigns on the app. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L'Oréal, and TAG Heuer. Read More
