chinese new year 2023
Are Brands Ready To Reconnect With Chinese Travelers In 2023?
As China reopens its borders, travel retail is set to resurge. But how can brands leverage the new dynamic and cater to rapidly changing preferences? Read More
The Rise Of China’s Single Economy: ‘Unmarried Aunt’ Goes Viral For Handing Out Red Packets During Lunar New Year
China’s latest viral video of a single woman handing out red packets comes as the country grapples with plummeting marriage and birth rates. Read More
A Chinese New Year Controversy: Is Gucci Fur-real?
Things are not looking good at the Italian luxury house, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Read More
Revenge Travel And Spending: Chinese New Year Domestic Tourism Generates Over $55 Billion In Revenue
The mainland is finally on the move again — and with revenge travel comes revenge shopping. What trends emerged over the Chinese New Year holiday? Read More
Earnings: Burberry, Richemont Brave China Headwinds While Swatch Group Shoots For Record 2023
Despite tanking sales in December, luxury brands are hopeful that China’s reopening and Lunar New Year festivities will spell a more prosperous 2023. Read More
How Does Valentino’s Lunar New Year Campaign Stand Out In China?
Valentino utilizes local cultures, creative collabs and its iconic Rosso color in its Chinese New Year 2023 campaign. What can other luxury players learn from this approach? Read More
Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
Maybelline x Namito Get Playful Online And Offline For Lunar New Year
How has the Maybelline x Namito collaboration resonated with Gen Z consumers in celebration of China’s most important annual festival? Read More
L’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read More
How Does Bottega Veneta Earn Cultural Credibility In China?
From its new Chinese New Year 2023 campaign to its Certificate of Craft program, Jing Daily delves into the Italian luxury house’s recent strategic moves. Read More
