Chinese New Year 2022
How New Balance Found Its Stride in China
As the sports apparel market in China grows, a host of global brands are trying to grab a bigger slice. Here, we explore how New Balance has done just that. Read More
Will the Year of the Tiger Roar for Luxury Spending in China?
So far, the Year of the Tiger feels more like the Year of the Mouse, thanks to China's meek economy and luxury spending. Read More
Why Wufu Is on Everyone’s Mind This CNY
Alipay’s AR campaign, which allows users to collect auspicious Chinese "Fu" characters for Chinese New Year, has benefitted many small businesses. Read More
Will New COVID Concerns Hurt CNY Luxury Sales?
Due to new COVID-19 outbreaks in China and their subsequent lockdowns, luxury commerce this Chinese New Year could see some new strategies. Read More
Will Bottega Veneta’s Gamble On Red Envelopes Deliver?
Bottega Veneta has broken with tradition, and rather than the traditional red envelope, is offering a yellow version. Read More
Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
Why Luxury Loves Virtual Red Envelopes
Luxury brands continue to celebrate Chinese New Year by making the Chinese tradition of gifting red envelopes even more fun and exciting. Read More
The Year of the Tiger’s Best Collabs
From Team Wang x Want Want Group to Susan Wang with Zara, Jing Daily highlights some of the season’s most imaginative CNY collabs. Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Will China’s Crackdown on Money Worship Affect Luxury?
The Cyberspace Administration of China has launched a month-long campaign to clean up China’s internet. Should luxury worry? Read More
