Chinese New Year 2022
The Year of the Tiger’s Best Collabs
From Team Wang x Want Want Group to Susan Wang with Zara, Jing Daily highlights some of the season’s most imaginative CNY collabs. Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Will China’s Crackdown on Money Worship Affect Luxury?
The Cyberspace Administration of China has launched a month-long campaign to clean up China’s internet. Should luxury worry? Read More
The North Face x Kaws Collab Soars at Changbai Mountain, China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape, highlighting brand campaigns. Read More
The Optimist’s Guide to Luxury in China for 2022
As China faces new Omicron outbreaks, collapsing property developers, and a never-ending list of crackdowns, what are the bright spots, if any, in 2022? Read More
China Spending Shrinks As Omicron & Evergrande Fears Grow
2021 was a remarkable year for luxury. Many are hoping 2022 will be even better. For those betting on China, there’s much to be concerned about. Read More
Bottega Veneta Already Won Chinese New Year
Bottega Veneta is mounting a monumental art installation on the Great Wall of China. Here’s why it’s a pitch-perfect strategy for the luxury Maison. Read More
In China, Tech Stocks Tank as Luxury Brands Scramble
Western and Chinese investors are dumping Chinese tech stocks in 2022, which is bad for luxury brands. But can the Spring Festival help? Read More
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Omicron Just Ruined China’s Spring Festival
China’s Spring Festival travel rush is expected to hit a seven-year low due to government pandemic prevention. But will the economy suffer from it? Read More
